> ## Documentation Index > Fetch the complete documentation index at: https://docs.chatfeatured.com/llms.txt > Use this file to discover all available pages before exploring further. # Key Concepts > Understand the core terminology and concepts in ChatFeatured This page explains the fundamental concepts you'll encounter when using ChatFeatured. ## Answer Engine Optimization (AEO) **Answer Engine Optimization (AEO)** is the practice of optimizing your brand's presence in AI-generated responses. While traditional SEO focuses on ranking in search engine results pages (SERPs), AEO focuses on being mentioned, recommended, or cited by AI answer engines. AEO considers factors like: * How AI models perceive your brand authority * The quality and recency of content about your brand * Your presence in training data and knowledge bases * Citations and sources that reference your brand ## AI Answer Engines AI answer engines are platforms that use large language models to generate conversational responses to user queries. Unlike traditional search engines that return lists of links, answer engines provide direct answers. ChatFeatured tracks all major answer engines: | Engine | Provider | Description | | ----------------- | ------------- | ----------------------------------------------- | | ChatGPT | OpenAI | The most widely used conversational AI | | Claude | Anthropic | Known for nuanced, detailed responses | | Gemini | Google | Google's multimodal AI model | | Perplexity | Perplexity AI | AI-powered search with citations | | Grok | xAI | Elon Musk's AI with real-time knowledge | | Microsoft Copilot | Microsoft | AI assistant integrated with Microsoft products | | Google AI Mode | Google | Google's AI-enhanced search experience | | Meta AI | Meta | Meta's AI assistant across platforms | ## Organizations, Brands, and Workspaces ChatFeatured uses a hierarchical structure to organize your data: ### Organizations An **organization** is your top-level account. It represents your company or agency. Organizations can have multiple team members with different roles. ### Brands **Brands** are the companies, products, or entities you want to track within an organization. Each brand has: * A primary name * Optional aliases (alternative names, abbreviations) * A website URL * Its own set of prompts, competitors, and analytics ### Workspaces A **workspace** is the environment where you manage a brand. When you switch between brands, you're switching workspaces. ## Prompts **Prompts** are the questions you want to track across AI answer engines. Good prompts represent real questions your potential customers might ask AI assistants. ### Prompt Properties * **Text**: The actual question or query * **Countries**: Geographic regions to test (AI responses vary by location) * **Tags**: Labels for organizing and filtering prompts * **Status**: Active (running daily) or paused ### Prompt Results When a prompt runs, it generates results from each AI engine. Results include: * The full AI response * Whether your brand was mentioned * Competitor mentions * Sources and citations * Response metadata ## Competitors **Competitors** are other brands you want to track alongside your own. When ChatFeatured analyzes prompt results, it checks for mentions of both your brand and your competitors. This allows you to: * See which competitors appear in the same responses as you * Identify gaps where competitors are mentioned but you aren't * Track relative visibility over time ## Visibility Metrics ChatFeatured provides several metrics to measure your AI visibility: ### Mention Rate The percentage of prompts where your brand was mentioned. Higher is better. ``` Mention Rate = (Prompts with brand mention / Total prompts) × 100 ``` ### Sentiment The overall tone of how AI models discuss your brand—positive, neutral, or negative. ### Citation Rate How often AI responses include sources/links that reference your brand or website. ## Tags **Tags** are labels you can apply to prompts to organize them into groups. Common tagging strategies include: * **By product**: "CRM", "Analytics", "Support" * **By funnel stage**: "Awareness", "Consideration", "Decision" * **By topic**: "Pricing", "Features", "Alternatives" * **By campaign**: "Q1 Launch", "Rebrand", "New Feature" Tags make it easy to filter and analyze specific subsets of your prompts. ## AI Agents **AI Agents** are intelligent assistants built into ChatFeatured that help you take action on your data: * **AEO Agent**: Analyzes your visibility data and provides recommendations for improvement * **Content Agent**: Helps create optimized content based on AI visibility insights Agents use your prompt results, brand information, and knowledge base to provide personalized guidance. ## Knowledge Base Your **Knowledge Base** provides additional context about your company, brand, and products to ChatFeatured's AI agents. This context helps agents deliver more accurate and relevant outputs—for example, during content generation, the agent uses your knowledge base to write in your brand voice and include accurate product details. You can add: * Company information and documentation * Product details, features, and positioning * Target audience profiles * Brand voice and messaging guidelines The more context you provide, the better the agents can tailor their recommendations and content to your specific brand. ## Integrations **Integrations** connect ChatFeatured with other tools in your workflow: * **WordPress**: Publish optimized content directly to your WordPress site * **Cloudflare**: Submit URLs for faster indexing See the [Integrations overview](/integrations/overview) for available and upcoming integrations. ## Explore the Platform Now that you understand the key concepts, dive deeper into specific features: Learn how to create and manage prompts Understand your visibility trends Track and compare against competitors Get AI-powered recommendations Analyze your website for AEO Connect your existing tools