> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chatfeatured.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Book

> Define your brand identity, tone of voice, buyer personas, and custom agent rules to ground every AI-generated article and analysis.

The **Brand Book** is the central identity module for your brand in ChatFeatured. It defines who your company is, how your brand name appears across search engines, what industry and product categories you operate in, and who your target buyer personas are.

<Check>
  **Zero-Effort Automated Setup:** When you add your website domain during onboarding, ChatFeatured automatically crawls your site and pre-populates your Brand Book fields — including your company description, name variations, industry classification, product categories, and buyer personas. You have complete control to review, edit, or update these fields at any time.
</Check>

***

## Brand Book Structure

The Brand Book is organized into two dedicated tabs:

<CardGroup cols={2}>
  <Card title="Brand Details Tab" icon="building">
    Core company metadata, regional targeting, name variations, descriptions, industry classification, and product/service categories.
  </Card>

  <Card title="Personas Tab" icon="users">
    Detailed buyer personas, target job titles, customer pain points, and decision criteria.
  </Card>
</CardGroup>

***

## Tab 1: Brand Details

The **Brand Details** tab contains the foundational metadata used by the [AEO Agent](/ai-agents/overview) and analytics tracking engine:

<Tabs>
  <Tab title="Core Identity">
    * **Company Name:** Your official company or product brand name (e.g., `ChatFeatured`).
    * **Domain:** Your primary website URL (e.g., `https://chatfeatured.com`).
    * **Country:** The primary geographic market for tracking search results (e.g., `United States`, `United Kingdom`, `Germany`). AI engine answers and search rankings are localized to this region.
  </Tab>

  <Tab title="Name Variations">
    * **Name Variations (Aliases):** Alternative names, acronyms, common misspellings, or previous brand names that AI models might use when referring to your company (e.g., `Chat Featured`, `ChatFeatured AI`, `Chatfeatured.com`).

    <Tip>
      **Why this matters for AEO:** AI models frequently cite brands using abbreviations or colloquial names. Adding all variations ensures that every time an AI model mentions your brand under any alias, it is accurately counted in your **Visibility (%)** and **Share of Voice (SoV)** metrics.
    </Tip>
  </Tab>

  <Tab title="Descriptions & Positioning">
    * **Short Description:** A concise 1–2 sentence elevator pitch summarizing your core product and value proposition.
    * **Description:** A comprehensive multi-paragraph overview of your company, core technology, key features, and unique selling proposition (USP).
  </Tab>

  <Tab title="Taxonomy & Categories">
    * **Industry:** Your primary market vertical (e.g., *B2B SaaS*, *MarTech*, *E-commerce*, *Cybersecurity*, *Fintech*).
    * **Product/Service Categories:** The specific feature buckets, solution areas, or product types you offer (e.g., *Answer Engine Optimization*, *AI Search Tracking*, *AEO Content Generation*).
  </Tab>
</Tabs>

***

## Tab 2: Personas

The **Personas** tab lets you define the specific audience segments and decision-makers your content and brand positioning target.

Each persona profile includes:

* **Persona Name & Role:** The target title or profile (e.g., *Enterprise VP of Marketing*, *SEO / Content Director*, *E-commerce Store Owner*).
* **Target Job Titles:** Specific positions to tailor messaging toward (e.g., *CMO*, *Head of Growth*, *Lead Architect*).
* **Core Pain Points:** The operational bottlenecks, frustrations, or challenges that lead them to search for a solution like yours.
* **Goals & Buying Drivers:** What they evaluate when choosing a provider (e.g., *demonstrated ROI*, *enterprise security/SOC2*, *speed of integration*, *pricing transparency*).

***

## How the AEO Agent Uses Your Brand Book

The Brand Book serves as a primary context layer across the entire ChatFeatured platform:

<Steps>
  <Step title="1. Accurate AI Mention & Visibility Detection">
    The analytics pipeline uses your **Company Name** and **Name Variations** to track mentions across all 7 AI answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Grok, Copilot).
  </Step>

  <Step title="2. Automated Prompt Generation">
    ChatFeatured leverages your **Industry**, **Product/Service Categories**, and **Descriptions** to automatically discover and baseline high-intent commercial prompts relevant to your business.
  </Step>

  <Step title="3. Content Strategy & Tone Alignment">
    When generating article ideas or drafting content in `content` mode, the AEO Agent reads your **Descriptions** and **Personas** to ensure every piece is written for the correct target audience with accurate company context.
  </Step>
</Steps>

***

## Brand Book vs. Knowledge Base

To ensure clean workspace configuration, here is how the Brand Book and Knowledge Base divide responsibilities:

| Feature            | Brand Book                                                                                                                                                          | Knowledge Base                                                                                                                                       |
| :----------------- | :------------------------------------------------------------------------------------------------------------------------------------------------------------------ | :--------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Location**       | **Brand Book** page                                                                                                                                                 | **Knowledge Base** page                                                                                                                              |
| **Content Stored** | Structured brand metadata: Company name, domain, country, name variations/aliases, descriptions, industry taxonomy, product/service categories, and buyer personas. | **Brand voice guidelines**, **editorial style guides**, tone rules, source collateral, product specs, pricing sheets, whitepapers, and scraped URLs. |
| **Setup Method**   | Auto-populated on domain entry; fully editable in UI                                                                                                                | Ingested via URL scraping, raw text entries, or file uploads (`.pdf`, `.docx`, `.md`)                                                                |
| **Agent Role**     | Defines **who** your company is, aliases for mention tracking, and **who** you target (personas)                                                                    | Dictates **how** to write (tone, style, editorial constraints) and **what** facts, specs, and evidence to cite                                       |

<Info>
  **Where do Tone and Style Guidelines go?** Detailed editorial rules, tone-of-voice guidelines, formatting constraints, and forbidden word lists should be added directly to the [Knowledge Base](/using-chatfeatured/knowledge-base). The AEO Agent dynamically retrieves your style guide alongside product collateral during article generation.
</Info>

***

## Editing & Managing Your Brand Book

<Steps>
  <Step title="1. Review Auto-Populated Fields">
    Navigate to **Brand Book** in the sidebar. Check the auto-generated **Description**, **Industry**, and **Product Categories** to verify they reflect your current positioning.
  </Step>

  <Step title="2. Add Name Variations">
    Ensure all common abbreviations, acronyms, and product aliases are listed under **Name Variations** to avoid missing brand mentions in analytics.
  </Step>

  <Step title="3. Refine or Add Personas">
    Switch to the **Personas** tab. Review the auto-detected buyer personas, adjust their pain points, or click **Add Persona** to create custom target profiles.
  </Step>

  <Step title="4. Save Changes">
    Click **Save Changes**. Updated information immediately syncs across the AEO Agent and tracking pipelines.
  </Step>
</Steps>

***

## Related Guides

<CardGroup cols={2}>
  <Card title="Knowledge Base" icon="books" href="/using-chatfeatured/knowledge-base">
    Upload technical PDFs, URLs, and collateral to ground the AEO Agent in product data.
  </Card>

  <Card title="Prompts Management" icon="message-bot" href="/using-chatfeatured/prompts">
    Manage the search prompts discovered based on your Brand Book categories.
  </Card>

  <Card title="Content Strategy & Articles" icon="newspaper" href="/using-chatfeatured/articles">
    Generate and approve AEO articles tailored to your buyer personas.
  </Card>

  <Card title="Competitor Tracking" icon="swords" href="/using-chatfeatured/competitors">
    Track competitor brands competing across your product categories.
  </Card>
</CardGroup>