> ## Documentation Index
> Fetch the complete documentation index at: https://docs.chatfeatured.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking Competitors

> Track and compare your visibility against competitors

Tracking competitors in ChatFeatured helps you understand your relative position in AI visibility and identify opportunities to outperform them.

## Why Track Competitors?

When AI answer engines respond to user queries, they often mention multiple brands. By tracking competitors, you can:

* See who else appears when your brand is mentioned
* Identify prompts where competitors appear but you don't
* Monitor competitive positioning over time
* Benchmark your visibility against the market

## Adding Competitors

### Manual Addition

1. Navigate to **Competitors** in the sidebar
2. Click **Add Competitor**
3. Enter the competitor's details:
   * **Name**: The primary brand name
   * **Website**: Their main domain
   * **Aliases**: Alternative names or spellings
4. Click **Save**

### Suggested Competitors

ChatFeatured can suggest competitors based on your brand and industry:

1. Review the suggested competitors
2. Approve any you want to track

Suggestions are based on:

* Brands that frequently appear alongside yours in AI responses
* Companies in your category
* Names mentioned in your prompt results

<Tip>
  Start by tracking 3-5 direct competitors. You can always add more as you discover them in your results.
</Tip>

## Managing Competitors

### Editing Competitors

Click on any competitor to edit their details:

* Update the name if branding changes
* Add aliases to catch variations
* Update website URL

### Removing Competitors

To stop tracking a competitor:

1. Select the competitor
2. Click **Delete**

<Note>
  Removing a competitor doesn't delete historical data where they were mentioned. Past results remain unchanged.
</Note>

## Competitor Aliases

Aliases help catch all variations of a competitor's name:

* **Abbreviations**: "IBM" for "International Business Machines"
* **Product names**: "Office 365" for "Microsoft"
* **Common misspellings**: "Atlassian" and "Atlasian"
* **Alternative formats**: "HubSpot" and "Hub Spot"

Add aliases when creating or editing a competitor to ensure comprehensive tracking.

## Viewing Competitor Data

### In Prompt Results

When viewing individual prompt results, you'll see:

* Which competitors were mentioned in each response
* Their position relative to your brand
* The context of their mention

### In Analytics

The analytics dashboard shows competitive metrics:

* **Mention Rate Comparison**: Your rate vs. competitor rates
* **Head-to-Head**: Direct comparison on shared prompts
* **Visibility Trends**: How competitor visibility is changing

### Competitive Gap Analysis

Identify opportunities by finding:

* **Prompts where competitors appear but you don't**
* **Topics where competitors dominate**
* **AI engines where competitors have stronger presence**

## Competitive Strategies

### Closing Visibility Gaps

When competitors appear and you don't:

1. Analyze what content or signals drive their mentions
2. Review their website and content strategy
3. Use the [AEO Agent](/ai-agents/aeo-agent) for improvement recommendations
4. Create or optimize content for those topics

### Defending Strong Positions

When you're ahead of competitors:

1. Continue reinforcing your authority on those topics
2. Monitor for competitors gaining ground
3. Maintain fresh, authoritative content

### Tracking New Entrants

As you discover new competitors in your results:

1. Add them to your tracking list
2. Review their historical appearance in your prompts
3. Monitor their trajectory

## Best Practices

### Choose Competitors Strategically

Focus on competitors that:

* Directly compete for the same customers
* Appear frequently in AI responses
* Represent your target market position

### Review Regularly

Monthly competitor review:

1. Check if tracked competitors are still relevant
2. Look for new competitors appearing in results
3. Adjust your list based on market changes

### Use Competitive Insights

Turn competitor data into action:

* If a competitor consistently ranks higher, study their content strategy
* If you're winning, understand what's driving that success
* Share competitive intelligence with your marketing team

##