How It Works
ChatFeatured uses a two-agent system for content automation:- Insights Agent — Handles content strategy, research, article suggestions, approval, and scheduling
- Article Editing Agent — Helps you refine and edit generated articles with precision tools
Accessing the Content Agent
- Click the Articles icon in the sidebar
- Click Let’s get started to have the agent analyze your brand
- The agent will research keywords, analyze your AI visibility gaps, and generate a content strategy
- Review the suggested articles that appear in the sidebar
- Approve articles to start the writing process
- Edit and refine with the Article Editing Agent
Phase 1: Content Strategy
When you start a new content strategy session, the Insights Agent follows a data-driven workflow:Step 1: Brand Analysis
The agent reads your Brand Book to understand:- Your industry and product categories
- Target audience and focus areas
- Brand voice and messaging guidelines
Step 2: Keyword Research
Using real Google Ads data, the agent discovers:- What people are actually searching for (monthly search volumes)
- High-volume keyword opportunities in your space
- User search intent and common questions
Step 3: Performance Analysis
The agent analyzes your current AI visibility:- Which prompts your brand appears in (and which you’re missing)
- Performance across different AI models (ChatGPT, Google AI, Perplexity, Gemini, etc.)
- What sources AI platforms currently cite for your topics
- Gaps and opportunities compared to competitors
Step 4: Content Strategy Generation
Based on the research, the agent generates article suggestions including:- Optimized titles and descriptions
- Why each article matters for your visibility
- Associated keywords (from real search data)
- Linked prompts (topics where you need visibility)
- Priority level (high, medium, low)
- Recommended content type
Phase 2: Article Approval & Writing
Once you have article suggestions, you control what gets written.Approving Articles
Select the articles you want to pursue and approve them. The system automatically manages a writing queue:- Max 3 articles are actively written at once
- Additional approved articles are queued
- As articles complete, queued items automatically start
What Happens During Writing
When an article enters the writing phase:- The AI researches your topic across the web
- Gathers authoritative sources, statistics, and expert insights
- Structures content using AEO best practices
- Incorporates your brand voice from your Knowledge Base
- Creates a complete draft with proper headings, citations, and formatting
Phase 3: Editing & Refinement
Once an article is written, the Article Editing Agent helps you refine it.Surgical Editing Tools
Make precise changes without rewriting entire sections:| Request | What Happens |
|---|---|
| Fix a typo (with text selected) | Replaces just the selected text |
| ”Change X to Y everywhere” | Find-and-replace across the document |
| ”Add a paragraph about…” | Inserts content at cursor position |
| ”Remove this part” (with selection) | Deletes the selected text |
| ”Rewrite the introduction” | Rewrites just that section |
| ”Completely redo this article” | Full article rewrite (use sparingly) |
Types of Edits
Content Changes- Add or remove sections
- Expand or condense content
- Add examples or case studies
- Incorporate new information
- Adjust formality level
- Match brand voice more closely
- Improve readability
- Remove AI-sounding phrases
- Adjust headings for keywords
- Improve meta descriptions
- Enhance for featured snippets
- Add internal structure
- Reorder sections
- Add or remove headings
- Convert formats (e.g., to FAQ)
- Improve flow and transitions
Using Your Knowledge Base
The editing agent can pull information from your Knowledge Base:Phase 4: Scheduling & Publishing
Schedule Articles
Set articles to publish at specific times:Publish to Your CMS
Connect your CMS (WordPress, Webflow, Framer, etc.) and publish with one click:- Automatic HTML formatting with proper headings
- SEO meta titles and descriptions included
- Featured images and categories
- Index submission for faster AI discovery
Example Conversations
Starting a Content Strategy
You: “Let’s get started” Content Agent: Analyzes your brand, researches keywords, checks AI visibility “I’ve analyzed your brand and found some interesting patterns. You’re showing up well for general product queries, but there’s a significant gap in comparison and ‘how to choose’ content—exactly where AI platforms make recommendations. The strategy focuses on filling those gaps with authoritative guides that position you as the go-to resource in your space. I’ve prioritized topics with high search volume where you currently have low visibility. The articles are ready for you to review on the left. Let me know if you’d like to adjust the focus or dive deeper into any area!”Editing an Article
You: “Make the introduction more engaging and less formal” Article Editing Agent: Reads current article, rewrites introduction section “I’ve rewritten the introduction to be more conversational and engaging. Changed the opening from a definition-style lead to a problem-focused hook that draws readers in. The key information is preserved but now flows more naturally.”Using Knowledge Base
You: “Add our product’s key differentiators from the sales deck” Article Editing Agent: Queries knowledge base, finds sales deck content “I found the differentiators from your sales deck and added them to the ‘Why Choose Us’ section. I’ve woven in the three main points—faster implementation, better support, and flexible pricing—using language that matches your brand voice.”Scheduling Content
You: “Schedule this for next Tuesday at 9am” Content Agent: “I’ve scheduled this article for Tuesday, January 21st at 9:00 AM in your timezone (America/New_York). It will automatically publish to your connected WordPress site. You can view and manage scheduled articles on the Content Calendar.”AEO Optimization Built-In
Every piece of content is structured for maximum AI discoverability:| Feature | Why It Matters |
|---|---|
| Inverted Pyramid Structure | Key points lead each section—AI extracts first sentences for citations |
| Research-Backed Content | Automatic web research with source citations builds credibility |
| E-E-A-T Signals | Expertise, Experience, Authority, and Trust signals that AI platforms prioritize |
| Natural Keyword Placement | Keywords in headings, first paragraphs, and conclusions—no stuffing |
Content Types
The Content Agent can create:| Content Type | Best For |
|---|---|
| Blog posts & articles | Long-form educational content optimized for AI citation |
| Comprehensive guides | Step-by-step content that AI models love to reference |
| FAQ pages | Question-and-answer format matching how users query AI |
| Product comparisons | Side-by-side content that helps AI recommend your products |
Integration with Other Agents
The Content Agent works alongside other ChatFeatured agents:- AEO Agent identifies visibility gaps and priority topics
- Content Agent creates strategy and generates articles to address them
- Publish and index the content
- Track results in analytics
- Return to AEO Agent to measure impact
Tips for Best Results
Keep Your Knowledge Base Updated
The agents use your Knowledge Base for brand voice, product details, and company information. Better context = better content.
Review Before Publishing
AI-generated content is a starting point. Add personal insights, verify facts, and ensure it truly represents your brand.
Start Broad, Then Refine
Let the agent generate initial suggestions, then ask for adjustments to focus on specific angles or audiences.
Use Selection for Precision
Select specific text before asking for changes—the agent will modify only what you’ve highlighted.