The terms below are the ones the dashboard uses.
Workspaces and projects
A workspace is your organization’s account. It holds your team, your plan and billing, and one or more projects.
A project is one brand you track: its name, website, prompts, competitors, Brand Book, articles and analytics. Switch between projects with the project switcher in the top bar. See Projects.
The API, MCP tools and webhooks call a project a “brand” in their field names, such as brandId.
AI engines
ChatFeatured tracks seven AI engines: ChatGPT, Perplexity, Google AI, Gemini, Copilot, Claude and Grok. Starter runs ChatGPT, Perplexity and Google AI. Growth and Enterprise add Gemini and Copilot, with Claude and Grok as paid add-ons. See Billing and plans.
Prompts
A prompt is a question a buyer might ask an AI engine. ChatFeatured runs each active prompt once a day on every engine your plan includes, in every country you’ve set for it. Paused prompts stop running, keep their history, and don’t count toward your limit.
A tracked prompt is one active prompt in one country. A prompt tracked in the US and the UK counts as two. See Prompts.
Topics and keywords
Topics group prompts, like “Pricing” or “Integrations”, and roll Visibility and citation rate up by topic. Keywords are the Google search phrases behind your prompts and articles, each with its monthly search volume. See Topics and keywords.
Competitors
Competitors are the brands you measure yourself against. ChatFeatured counts how often each is named in the same answers as you. On the Competitors page you also set which names and websites count as your own brand. See Competitors.
Metrics
Every metric counts answers: one prompt, asked on one engine, in one country, on one day.
Visibility
Visibility is the main metric: the share of answers that name your brand directly, out of the answers that name any brand directly.
Answers that name no brand are left out, so a generic answer doesn’t drag your number down.
Mentions
The number of answers that name your brand directly.
Sentiment
How favorably answers describe your brand, as a score from 1 to 100, averaged over the answers that name you.
Citation rate
On the Prompts and Topics pages, the share of answers that cite one of your own pages (your project’s website, including its subdomains), out of the answers that mention any brand, even if only in a cited page.
Citations and sources
A cited source is a page an answer uses and points to. A sourced page is one the engine found while searching but didn’t use. Citation counts count answers, not links. See Analytics.
Brand Book and Knowledge Base
The Brand Book describes your brand: its descriptions, industry, product and service categories, and customer personas. ChatFeatured drafts it from your website during setup, and the agent and the article writer read it. See Brand Book.
The Knowledge Base holds files, URLs and text you add for the agent to draw on. See Knowledge Base.
The agent
The agent is the AI assistant under Agent in the sidebar. You chat with it about your data, and it suggests and writes articles, plans prompts and runs scheduled Automations. See AI agent.
Articles
Articles are content the agent writes for a project. Each one moves from idea, to draft, to review, to published on your CMS. See Articles.
AI crawler analytics
Agent Analytics shows when AI crawlers such as GPTBot and PerplexityBot visit your site, and which pages they read. It needs a log integration like Cloudflare, Vercel or AWS Data Firehose. See Agent Analytics.
Index submissions
Index submissions submit your site to AI search engines directly, so new pages get read sooner. See Index submissions.
Integrations
Integrations connect ChatFeatured to CMSs to publish to, website analytics, AI crawler logs, and your own tools through the REST API and MCP server. See Integrations. Last modified on October 21, 2026
