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The Site Audit checks how easily AI answer engines (like ChatGPT, Claude, Perplexity, and Google AI Overviews) can read, understand, and recommend your website. While traditional SEO audits check if Googlebot can index your pages, an Answer Engine Optimization (AEO) Audit makes sure AI bots can extract clear facts, verify your company details, and cite you as a trusted source.

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Why AEO Auditing Matters for Your Brand

When a potential customer asks an AI model “What is the best software for [your industry]?”, the AI scans the web for authoritative, well-structured pages. If your website has technical roadblocks, missing information, or confusing formatting, AI models will cite your competitors instead.

Open Doors for AI Crawlers

Make sure your website isn’t accidentally blocking bots from ChatGPT (GPTBot), Claude (ClaudeBot), or Perplexity (PerplexityBot).

Direct Answer Structure

Format your headlines and definitions so AI models can easily quote your answers in conversational search.

Clear Business Identity (Schema)

Provide structured code that explicitly tells AI models who you are, what you sell, and your exact pricing.

Security & Trust Signals

Ensure secure HTTPS connections and digital safety headers that establish domain credibility.

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How the Audit Works: 2 Simple Steps

ChatFeatured breaks site audits into two simple phases:
  1. Domain Mapping (Discovery): ChatFeatured scans your website to find all your active pages and sitemaps.
  2. Page Auditing (Scoring): Each page is audited and scored from 0 to 100% across three core pillars: AEO, Content, and Technical.
Site Audit
Auditing Subdomains: Audits are scoped to your exact domain. If your blog or help center runs on a separate subdomain (such as blog.yourbrand.com or help.yourbrand.com), simply add it as a separate domain in ChatFeatured to audit it.

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Understanding Page Statuses

When viewing your pages in the Site Audit tab, each URL shows one of these statuses:
“Not Audited” is not an error! It simply means that page is waiting for you to run an audit on it. Only Failed indicates that our system couldn’t load the URL.

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The 3 Audit Pillars

Every audited page receives an overall AEO Health Score (0–100%) and individual scores across three categories:
How easily AI models can quote and cite this page.
  • Direct Answers: Does the page provide clear, quick answers directly below major headings?
  • Outline & Heading Structure: Are H1, H2, and H3 headings arranged logically?
  • AI Schema (JSON-LD): Is there structured machine-readable code for FAQs, Articles, and Products?
  • Citations & Author Credibility: Does the page show author bylines and references to reputable sources?
  • AI Crawler Permissions: Are AI bots permitted to extract summary snippets?

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Technical Audit Checks Explained in Simple Terms

Here is a straightforward guide to the technical checks surfaced in your audit, why they matter, and how they work:
  • What it is: A simple text file on your website (yourbrand.com/robots.txt) that acts like a sign on your front door telling web crawlers which rooms they are allowed to enter.
  • Why it matters: If your robots.txt accidentally blocks AI crawlers like GPTBot (ChatGPT), ClaudeBot (Claude), or PerplexityBot, these engines cannot read your website. If they cannot read your website, they cannot recommend your brand.
  • The Fix: Ensure your robots.txt explicitly allows major AI bots to crawl your public pages.
  • What it is: A hidden setting on an individual webpage that tells crawlers whether they can index that specific page.
  • Why it matters: If a page accidentally has a noindex or nosnippet tag, AI models are forbidden from showing summaries or quotes from that page.
  • The Fix: Set public pages to index, follow, max-snippet:-1 so AI models can quote helpful excerpts.
  • What it is: A clean, lightweight text file (yourbrand.com/llms.txt) designed specifically for Large Language Models.
  • Why it matters: Normal websites are full of menus, popups, and visual code. An /llms.txt file gives AI models a clean table of contents with direct markdown links to your most important company info, pricing, and guides.
  • The Fix: Generate an /llms.txt file with direct links to your top product and documentation pages.
  • What it is: A snippet of background code that translates your page into structured data that AI models understand instantly.
  • Why it matters: Instead of guessing who wrote an article or what a product costs, AI models read your FAQPage, Article, or Product schema to extract exact answers with 100% confidence.
  • The Fix: Add standard JSON-LD schema blocks to your articles, FAQs, and product pages.
  • What they are: Invisible security rules your server sends to browsers and crawlers to prove the site is safe and authentic.
  • Why it matters: AI models favor reputable, secure websites. Having basic security headers (like HSTS and clickjacking protection) proves your domain is well-maintained and trustworthy.
  • The Fix: Enable standard security headers in your hosting provider or CDN (such as Cloudflare).
  • What it is: Ensuring all visitors and crawlers use secure https:// connections, and that no images or scripts load over insecure http://.
  • Why it matters: Insecure assets trigger warnings and can cause AI parsers to fail when loading your content.
  • The Fix: Enable “Always Use HTTPS” in your domain settings and ensure all image links start with https://.

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How to Fix Issues in 1 Click (“Fix with AI”)

You don’t need to be a developer or SEO expert to resolve audit issues. ChatFeatured’s conversational AI agent can write the exact fixes for you:
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1. Select Any Page with an Issue

Click on any page in your Site Audit list that shows open warnings or errors.
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2. Click 'Fix with AI'

The AI Agent reviews the page’s current content and automatically generates the exact solution:
  • Ready-to-use JSON-LD schema code for your header.
  • Rewritten direct-answer paragraphs that answer customer questions clearly.
  • Optimized meta titles and descriptions incorporating high-intent keywords.
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3. Copy, Paste & Re-Audit

Copy the generated text or code into your website builder (Shopify, WordPress, Webflow, Ghost, etc.) and click Re-audit Page to see your score jump to 100%.

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Managing Fixes with Tasks & Automations

Add to Tasks

Turn any audit issue into a trackable task with one click. Assign it to a team member or let the AI agent resolve it later.

Automate Weekly Audits

Set up the Weekly Site Audit Review automation. ChatFeatured will automatically re-crawl your site every week, check for new issues, and email your team a health report.

AI Crawler Analytics

See live logs of ChatGPT, Claude, and Perplexity bots crawling your site.

Tasks Workspace

Track, organize, and complete your website optimization tasks.

Google Search Console

Connect Google Search Console to monitor traditional search indexing.

Brand Book

Configure company descriptions so AI models describe your brand accurately.