Site Audit analyzes your website to identify opportunities for improving your AI visibility. It runs comprehensive checks at both the site level and individual page level, scoring your site across three dimensions: Technical, Content, and AEO.
Score Categories Every audit generates scores across three categories:
Technical SEO fundamentals and technical health—page status, redirects, broken links, HTTPS, and more.
Content Content quality and metadata—titles, descriptions, canonical tags, Open Graph tags, and content depth.
AEO Answer Engine Optimization—structured data, content structure, answer formatting, and citation authority.
Site-Level Checks Site-level checks analyze domain-wide configuration that affects your entire website. These checks run once per audit and include:
Technical Checks Check Description robots.txt Accessible Verifies your robots.txt file exists and is accessible Sitemap Accessible Checks if your XML sitemap is available Sitemap Valid Validates your sitemap XML format Sitemap in robots.txt Confirms sitemap URL is referenced in robots.txt HTTPS Certificate Verifies SSL/TLS certificate validity and expiration HTTP to HTTPS Redirect Checks that HTTP requests redirect to HTTPS Security Headers Reviews security headers (X-Frame-Options, CSP, HSTS)
AEO Checks Check Description AI Crawlers Allowed Verifies GPTBot, ClaudeBot, PerplexityBot aren’t blocked in robots.txt llms.txt Present Checks for an llms.txt file for AI system guidance llms.txt Valid Validates llms.txt format (requires H1 heading)
Page-Level Checks Page-level checks analyze individual pages on your site. Each page receives its own Technical, Content, and AEO scores based on these checks:
Technical Checks Check Description Page Status 200 Page returns successful HTTP status Redirect Chain Detects long redirect chains (3+ hops) Broken Internal Links Finds internal links that return errors Blocked Resources Identifies images, scripts, or styles that fail to load Mixed Content Detects insecure HTTP resources on HTTPS pages
Content Checks Check Description Title Tag Presence of HTML title tag Meta Description Presence of meta description tag Canonical Tag Canonical URL for duplicate content prevention Open Graph Tags OG tags for social sharing previews Thin Content Flags pages with less than 300 words
AEO Checks Check Description Robots Meta Tag Page-level indexing control JSON-LD Structured Data Schema.org markup for rich results Content Structure H1 presence, heading hierarchy, internal linking Answer Format Direct answers, clear explanations, definitions, examples Citation Authority Author info, sources, freshness, expertise signals
Running a Site Audit Starting Your First Audit
Navigate to Site Audit in the sidebar
Your brand’s domain is automatically configured
Click Start Audit to begin
Wait for the analysis to complete (typically a few minutes)
The audit discovers pages from your sitemap and internal links, then runs all checks on each page.
Viewing Results After the audit completes, you’ll see:
Site-Level Checks - Domain-wide issues at the topPages View - Table of all audited pages with individual scoresTasks View - Aggregated list of issues across all pages
Understanding Issue Severity Issues are categorized by impact:
Severity Description Critical Major issues that significantly impact visibility—fix immediately Warning Important issues that should be addressed soon Info Minor improvements to consider Pass Check completed successfully
Page Details Click any page in the Pages table to see detailed analysis:
Page scores - Technical, Content, and AEO scores for that specific pageIssues list - All problems found, sorted by severityPassed checks - What the page is doing wellHow to Fix - Step-by-step instructions for each issue
Each issue shows:
What the problem is
Why it matters for AI visibility
Specific instructions to fix it
The score impact when fixed
Managing Multiple Sites If you have multiple domains or subdomains:
Click the site switcher in the top right
Add additional sites to audit
Switch between sites to view their individual results
Assigning Tasks Turn audit issues into actionable tasks for your team:
Click on any issue to expand details
Click Assign Task or Add to Tasks
Select a team member to assign
Track progress in your Tasks dashboard
Re-Auditing To check if issues have been fixed:
Re-audit a page - Click Re-Audit on any page detail viewRun a new site audit - Start a fresh audit to re-check everything
After making fixes, wait a few minutes before re-auditing to ensure changes have propagated.
Best Practices Prioritize by Impact Focus on issues that affect the most pages or have the highest severity:
Start with Critical site-level issues (they affect everything)
Address Critical page-level issues on high-traffic pages
Work through Warnings systematically
Consider Info-level improvements for polish
AEO-Specific Fixes For better AI visibility, prioritize these AEO checks:
AI Crawlers Allowed - Ensure GPTBot, ClaudeBot, and PerplexityBot can access your siteJSON-LD Structured Data - Help AI understand your content with schema markupContent Structure - Use clear headings and internal linksAnswer Format - Structure content to directly answer questionsCitation Authority - Include author info, sources, and expertise signals
Track Progress Over Time Run audits regularly to:
Catch new issues as content is added
Verify fixes are working
Monitor score improvements
Identify recurring problems
