Site Audit - ChatFeatured

Site Audit analyzes your website to identify opportunities for improving your AI visibility. It runs comprehensive checks at both the site level and individual page level, scoring your site across three dimensions: Technical, Content, and AEO.

Understanding Your Scores

Every audit generates three scores that measure different aspects of your site’s AI readiness:

Technical

0-100% SEO fundamentals and technical health. Measures crawlability, security, and site foundation.Target: 95%+

Content

0-100% Content quality and structure. Measures how well your content is organized and detailed.Target: 90%+

AEO

0-100% Answer Engine Optimization readiness. Measures how likely AI engines will cite your content.Target: 85%+

Score Categories

Every audit generates scores across three categories:

Technical

SEO fundamentals and technical health—page status, redirects, broken links, HTTPS, and more.

Content

Content quality and metadata—titles, descriptions, canonical tags, Open Graph tags, and content depth.

AEO

Answer Engine Optimization—structured data, content structure, answer formatting, and citation authority.

Site-Level Checks

Site-level checks analyze domain-wide configuration that affects your entire website. These checks run once per audit and include:

Technical Checks

Check	Description
robots.txt Accessible	Verifies your robots.txt file exists and is accessible
Sitemap Accessible	Checks if your XML sitemap is available
Sitemap Valid	Validates your sitemap XML format
Sitemap in robots.txt	Confirms sitemap URL is referenced in robots.txt
HTTPS Certificate	Verifies SSL/TLS certificate validity and expiration
HTTP to HTTPS Redirect	Checks that HTTP requests redirect to HTTPS
Security Headers	Reviews security headers (X-Frame-Options, CSP, HSTS)

AEO Checks

Check	Description
AI Crawlers Allowed	Verifies GPTBot, ClaudeBot, PerplexityBot aren’t blocked in robots.txt
llms.txt Present	Checks for an llms.txt file for AI system guidance
llms.txt Valid	Validates llms.txt format (requires H1 heading)

Page-Level Checks

Page-level checks analyze individual pages on your site. Each page receives its own Technical, Content, and AEO scores based on these checks:

Technical Checks

Check	Description
Page Status 200	Page returns successful HTTP status
Redirect Chain	Detects long redirect chains (3+ hops)
Broken Internal Links	Finds internal links that return errors
Blocked Resources	Identifies images, scripts, or styles that fail to load
Mixed Content	Detects insecure HTTP resources on HTTPS pages

Content Checks

Check	Description
Title Tag	Presence of HTML title tag
Meta Description	Presence of meta description tag
Canonical Tag	Canonical URL for duplicate content prevention
Open Graph Tags	OG tags for social sharing previews
Thin Content	Flags pages with less than 300 words

AEO Checks

Check	Description
Robots Meta Tag	Page-level indexing control
JSON-LD Structured Data	Schema.org markup for rich results
Content Structure	H1 presence, heading hierarchy, internal linking
Answer Format	Direct answers, clear explanations, definitions, examples
Citation Authority	Author info, sources, freshness, expertise signals

Running a Site Audit

Starting Your First Audit

Navigate to Site Audit

Click Site Audit in the main sidebar

Configure Your Domain

Your brand’s domain is automatically selected

Click Run Site Audit

Click the Run Site Audit button to start

Wait for Analysis

Audit completes in 2-10 minutes depending on site size

Review Results

Navigate to the Pages view to see all audited pages

The audit discovers pages from your sitemap and internal links, then runs all checks on each page.

Viewing Results

After the audit completes, you’ll see:

Site-Level Checks - Domain-wide issues at the top
Pages View - Table of all audited pages with individual scores
Tasks View - Aggregated list of issues across all pages

Understanding Issue Severity

Issues are categorized by impact:

Severity	Description	When to Fix
Critical	Major issues that significantly impact visibility	Immediately
Warning	Important issues that should be addressed soon	Within 1-2 weeks
Info	Minor improvements to consider	When time allows
Pass	Check completed successfully	Monitor only

Critical issues block crawling or significantly hurt your scores. Address these first.

Common Issues You Might See

Understanding common issues helps you prioritize fixes. Here are issues you’re most likely to encounter:

Content Issues

Thin Content Detected Page has less than 300 words.

Why it matters: AI engines need substantive content to cite your work. Pages with very little text are less likely to be selected as sources.
How to fix: Add more detail, expand with examples, or consolidate pages. Aim for 300+ words.
Score impact: +15-20 Content Score

Poor Content Structure Missing H1 tags or improper heading hierarchy.

Why it matters: AI engines use headings to understand page topics and structure. Poor structure makes it harder to extract answers.
How to fix: Add a single H1 at the top. Use H2/H3 tags in logical order. Don’t skip levels.
Score impact: +12-18 Content Score

Poor Answer Format Content lacks direct answers, clear explanations, or definitions.

Why it matters: AI engines look for direct answers to questions. Buried answers are less likely to be cited.
How to fix: Start with a direct answer. Define key terms early. Use examples and lists. Be clear and specific.
Score impact: +10-15 AEO Score

Missing Meta Description Page doesn’t have a meta description tag.

Why it matters: Meta descriptions help AI engines understand context and are used in search previews.
How to fix: Add a 150-160 character description of the page content. Include your keyword naturally.
Score impact: +3-5 Content Score

Technical Issues

Broken Internal Links Your page links to other pages on your site that return 404 errors.

Why it matters: Broken links degrade user experience and confuse AI crawlers about site structure.
How to fix: Fix the destination (if page exists), update the URL, remove the link, or set up redirects.
Score impact: +5-8 Technical Score

HTTPS Certificate Issues Your SSL certificate is invalid, expired, or misconfigured.

Why it matters: Expired certificates break secure connections. AI crawlers won’t access insecure pages.
How to fix: Renew your certificate immediately. Verify it’s valid for your domain. Ensure HTTP redirects to HTTPS.
Score impact: Critical—blocks crawling

SSL certificate issues are critical—AI crawlers cannot access your site without valid HTTPS.

Security Headers Missing Your server doesn’t send important security headers.

Why it matters: Security headers protect your site and signal trustworthiness to crawlers.
How to fix: Add X-Frame-Options, Content-Security-Policy, Strict-Transport-Security, and X-Content-Type-Options headers.
Score impact: +1-2 Technical Score

AEO Issues

JSON-LD Structured Data Missing Page doesn’t have schema.org markup in JSON-LD format.

Why it matters: Structured data helps AI engines understand content type, author, and metadata. It increases citation chances.
How to fix: Add Article schema for blog posts. Add FAQ schema for FAQs. Add HowTo for guides. Include author, date, image.
Score impact: +15-20 AEO Score

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to Track Your AI Tool's Visibility",
  "description": "A complete guide to tracking your brand in AI search engines",
  "image": "https://example.com/image.jpg",
  "author": {
    "@type": "Person",
    "name": "Your Name"
  },
  "datePublished": "2024-05-20"
}

llms.txt Not Found You don’t have an llms.txt file at your root domain.

Why it matters: llms.txt tells AI crawlers which pages you want indexed and how to handle your content.
How to fix: Create llms.txt at your domain root. Add an H1 heading as the first line. List your key pages.
Score impact: +2-3 AEO Score

Page Details

Click any page in the Pages table to see detailed analysis:

Page scores - Technical, Content, and AEO scores for that specific page
Issues list - All problems found, sorted by severity
Passed checks - What the page is doing well
How to Fix - Step-by-step instructions for each issue

Each issue shows:

What the problem is
Why it matters for AI visibility
Specific instructions to fix it
The score impact when fixed

Taking Action on Issues

When you click an issue, you’ll see three action buttons:

Assign Task

Create a task and assign it to a team member for tracking and accountability

Mark as Fixed

Track when you’ve manually fixed the issue

Fix with AI

Let ChatFeatured suggest or generate fixes

Tracking Progress Over Time

The Page Detail view shows historical tracking across three time periods:

7 Days
28 Days
3 Months

See recent changes and quick wins

This helps you see if your fixes are actually improving scores over time.

Managing Multiple Sites

If you have multiple domains or subdomains:

Open Site Switcher

Click the site switcher in the top right of Site Audit

Add Additional Sites

Click Add Site and enter new domain URLs

Switch Between Sites

Use the switcher to compare audit results across domains

View Individual Results

Each site maintains its own audit history and scores

Assigning Tasks

Turn audit issues into actionable tasks for your team:

Click on any issue to expand details
Click Assign Task or Add to Tasks
Select a team member to assign
Track progress in your Tasks dashboard

Re-Auditing

To check if issues have been fixed:

Re-audit a Page
Run Full Site Audit

Click Re-Audit on any page detail view to check that specific page

After making fixes, wait a few minutes before re-auditing to ensure changes have propagated.

Best Practices

Prioritize by Impact

AEO-Specific Fixes

For better AI visibility, prioritize these AEO checks:

AI Crawlers Allowed - Ensure GPTBot, ClaudeBot, and PerplexityBot can access your site
JSON-LD Structured Data - Help AI understand your content with schema markup
Content Structure - Use clear headings and internal links
Answer Format - Structure content to directly answer questions
Citation Authority - Include author info, sources, and expertise signals

Scoring Targets

Aim for these minimum scores:

Technical: 95%+ - Ensures crawlability and security
Content: 90%+ - Makes content understandable to AI
AEO: 85%+ - Signals content is ready to be cited

Achieving these targets ensures your site is optimized for both traditional search and AI engines.

Track Progress Over Time

Run audits regularly to:

Catch new issues as content is added
Verify fixes are working
Monitor score improvements
Identify recurring problems

Recommended schedule:

After major content changes - Immediately audit
Monthly comprehensive audits - Regular health check
Ongoing monitoring - Watch for regressions on key pages

FAQ

How long does a site audit take?

A typical audit takes 2-10 minutes depending on your site size. Quick audits of critical issues take 30-60 seconds.

Will audits slow down my website?

No. ChatFeatured’s crawler is rate-limited and respects your server resources. We won’t impact your site’s performance for real users.

Can I audit sites I don't own?

You can audit any public website, but detailed tracking features require domain verification on Professional, Agency, or Custom plans.

How often should I run audits?

Run audits after major changes immediately, do monthly comprehensive reviews, and enable ongoing monitoring for weekly or daily checks (depending on plan).

What if my score suddenly drops?

Check the Issues list to see what new problems were detected. Usually this means new content was added that needs optimization, or an existing issue was discovered.

Can I export audit results?

Yes, you can export audit data from the Pages view. Export features vary by plan—check your plan details for what’s available.

Why is my AEO score lower than my Content score?

AEO requires structured data and answer formatting in addition to good content. You may have great content but lack JSON-LD markup or clear answer positioning.

How do I improve JSON-LD structured data?

Use schema.org markup with Article, FAQ, or HowTo schemas. Include author info, publication date, and clear answer sections. See examples in the Common Issues section above.

Integration Benefits

With Answer Engine Analytics

See which of your audited pages are appearing in AI engine results and how often they’re cited.

With Working with Prompts

Audit insights help you understand which prompts are working well and which pages need optimization for AI visibility.

With AI Agents

Use audit data to guide your AEO Agent on which pages to focus on for optimization.

Next Steps

Answer Engine Analytics

See which pages AI engines are citing and track visibility trends

Working with Prompts

Create and optimize prompts based on your audit insights

AI Agents

Use the AEO Agent to automatically fix optimization issues

Integrations

Connect your audit to WordPress, Cloudflare, and other platforms

​Understanding Your Scores

Technical

Content

AEO

​Score Categories

Technical

Content

AEO

​Site-Level Checks

​Technical Checks

​AEO Checks

​Page-Level Checks

​Technical Checks

​Content Checks

​AEO Checks

​Running a Site Audit

​Starting Your First Audit

​Viewing Results

​Understanding Issue Severity

​Common Issues You Might See

​Content Issues

​Technical Issues

​AEO Issues

​Page Details

​Taking Action on Issues

Assign Task

Mark as Fixed

Fix with AI

​Tracking Progress Over Time

​Managing Multiple Sites

​Assigning Tasks

​Re-Auditing

​Best Practices

​Prioritize by Impact

​AEO-Specific Fixes

​Scoring Targets

​Track Progress Over Time

​FAQ

​Integration Benefits

​With Answer Engine Analytics

​With Working with Prompts

​With AI Agents

​Next Steps

Answer Engine Analytics

Working with Prompts

AI Agents

Integrations

Understanding Your Scores

Score Categories

Site-Level Checks

Technical Checks

AEO Checks

Page-Level Checks

Technical Checks

Content Checks

AEO Checks

Running a Site Audit

Starting Your First Audit

Viewing Results

Understanding Issue Severity

Common Issues You Might See

Content Issues

Technical Issues

AEO Issues

Page Details

Taking Action on Issues

Tracking Progress Over Time

Managing Multiple Sites

Assigning Tasks

Re-Auditing

Best Practices

Prioritize by Impact

AEO-Specific Fixes

Scoring Targets

Track Progress Over Time

FAQ

Integration Benefits

With Answer Engine Analytics

With Working with Prompts

With AI Agents

Next Steps