Competitors

The Competitors page sets which brands ChatFeatured compares your project against. Open it from Brand > Competitors in the sidebar. It needs an active or trialing plan. Viewers see a read-only list. A competitor is a group: one or more brand names plus the websites that belong to it. When an answer names any of those names, the mention counts for the competitor. When an answer cites a page on one of its websites, that page counts as the competitor’s. Your own brand works the same way, in the Your brand card. Spellings that differ only in case, accents, spacing or most punctuation are already the same brand, so “HubSpot” and “Hub Spot” need no setup. An abbreviation or product name (“AWS” and “Amazon Web Services”) is a different name, and you decide whether it counts by adding it to the competitor.

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Add a competitor

There’s no limit on how many competitors a project tracks.

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Suggested competitors

The Suggested competitors card shows up to six brands your project’s answers named most often in the last 90 days that you don’t already track. Click Track to add one, or the X to stop suggesting it.

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Edit a competitor

Each row shows the competitor’s name, how many names and websites it has, and how many answers mentioned it in the last 90 days. Click the row to open it.

• Names that count as <competitor>: click Add a name and search the names that already appear in your answers. Click the X next to a name to stop counting it. Is this also <competitor>? suggests names that look like the same brand; click Yes to add one.
• Websites: pages on these websites count as the competitor’s in source and citation charts. Type a domain into Add a website, like example.com and click Add, or click the X to remove one.

To change the name shown on charts, click the pencil icon, edit Name in the Rename dialog and click Save. Changes apply to past data too, across every date range, within about a minute. Adding a name includes its past mentions; removing one moves them back to a separate brand. Your stored answers are never deleted.

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Stop tracking a competitor

Click the eye-off icon on the competitor’s row, then Stop tracking. You can track it again later, but you’ll have to add its names and websites again.

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Your brand

The Your brand card lists every name that counts toward your project’s Visibility and the websites whose pages count as yours. Edit it the same way as a competitor. Your project’s name can’t be removed, and the project website is changed in the project’s settings.

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Where competitor data shows up

In Data Analytics, the Brand filter switches between all brands, your competitors, or specific brands. The Visibility Trend chart, the Industry Ranking card and the Brand mentions tab all use your competitor groups.

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Troubleshooting

• “Brand already tracked as a competitor”: that name already belongs to a competitor. Open it in the list instead.
• “That brand is one of your own brand’s names”: the name is in your Your brand card. Remove it there first if it really is a competitor.
• “That name already counts as <brand>. Remove it there first.”: a name can only count for one group. Remove it from the other group, then add it again.