- A topic groups prompts that ask the same kind of question, such as Pricing or Comparison, so you can read Visibility by theme. Topics used to be called tags.
- A keyword is a search phrase people type into Google, such as “small business crm”. Linking keywords to a prompt tells you how much demand sits behind it.
Topics
The Topics page
Prompt Tracker > Topics shows one row per topic with:- Topic: the name and how many prompts it holds. Expand a row to see them.
- Visibility: the share of the topic’s answers that name your brand, out of answers that name any brand.
- Cited: the share of answers that cite a page on your website, out of answers that mention any brand.
Create a topic
- Open Prompt Tracker > Topics and click Add topic.
- Enter a Name and pick a Color.
- Click Create topic.
File prompts under a topic
- From the topic: open the row’s … menu, choose Edit prompts, tick the prompts that belong and click Save.
- From one prompt: open the prompt and edit its Topics property.
- For many prompts at once: tick prompts on the list and click Edit topics.
Rename, recolor, merge or delete
The … menu on a topic row has Rename, Change color, Merge into and Delete. Merge into moves every prompt to the topic you choose, then deletes this one. Delete removes the topic from its prompts; the prompts stay. The prompts list and Data Analytics both have a Topic filter to scope the numbers to those prompts.Keywords
The Keywords page
Prompt Tracker > Keywords lists your project’s keywords, busiest first, with:- Searches a month: Google’s average monthly searches for the phrase over the last 12 months. Anything under ten shows as “Under 10”.
- 12 months: the monthly trend.
- Prompts and Articles: how many use the keyword.
- Last measured.
Add keywords
Click Add keywords for three options:- Add keywords: type them one per line, or separated by commas.
- Import CSV: a file with a single
keywordcolumn, one keyword per row. The dialog has a Download template link. - Find keywords: get ideas around a phrase, or click Use my website for ideas based on your site. Tick the ones you want and add them. Keyword research has a daily limit.