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Website Analytics shows the visitors that AI platforms send to your website, along with traffic sources, landing pages, conversions, and revenue when available. The dashboard’s Website Traffic widget provides a compact view of the same selected analytics provider.

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Connect an analytics provider

Open Integrations → Website analytics for your project and choose a provider: You can also start from Connect your analytics in Website Analytics or the Website Traffic widget, which opens this list. Connecting or changing an integration requires integration management permission.

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Switch between providers

When two or more providers have a selected property or site, the Analytics provider dropdown appears in Website Analytics and the Website Traffic widget. Choose Google Analytics 4, Plausible Analytics, or Fathom Analytics. With one provider set up, its reports appear automatically and the dropdown is hidden. Your choice is remembered for this project in your browser and shared between the page and widget. Every connection can stay active. Reports show the selected provider’s data separately; providers’ totals are never combined. Connect an additional provider from Integrations → Website analytics. If one provider is disconnected, the remaining configured provider is used automatically.

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Read your reports

Choose 7 days, 28 days, or 3 months to change the reporting period. Website Analytics includes:
  • Total sessions, AI sessions, conversions, and revenue when available.
  • AI traffic trends and referrals grouped by platform.
  • Top landing pages and traffic source breakdowns.
  • A visitors and pageviews chart when using Plausible or Fathom.
AI attribution depends on the source and referral information recorded by your provider. A visit without recognizable AI referral information may appear under another channel.

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Understand differences between providers

GA4, Plausible, and Fathom measure traffic differently, so their numbers may differ for the same site and dates. Comparing trends within the same provider is usually more useful than expecting identical totals. With Plausible, Users means visitors and Conversions means configured goal completions. The shared conversion rate uses conversions divided by sessions. The channel comparison shows Plausible’s Bounce Rate and average visit duration. GA4 continues to show Engagement Rate. These metrics have different definitions; bounce rate is not converted into a GA4 engagement rate. Fathom has no session metric, so Sessions and Users both show Fathom’s visits, the figure Fathom’s own dashboard calls visitors. Conversions counts completions of your Fathom events. Revenue is not read from Fathom yet and displays as —. See the Fathom guide for details. Revenue is read from Plausible’s revenue goals and displayed with the reported currency. — means no revenue total is available for that report; it is not a zero. Follow Check revenue tracking beside Revenue to configure or troubleshoot goals. Totals across different goal currencies cannot be combined. Imported historical Plausible data is excluded. Plausible reports refresh on demand, with results cached for up to five minutes. GA4 uses its existing data sync; connection and sync status appear on its integration page.
For AI crawlers accessing your site, use Agent Analytics. Website Analytics measures visitor traffic reported by GA4 or Plausible; crawler activity comes from your hosting or CDN integration.